Should Your Next CEO Be a Philosopher?

According to a Wharton professor Yoram "Jerry" Wind and an Israeli venture capitalist, in a a recent article in 'Knowledge at Wharton', a company's ability to understand its customers' philosophical outlook may be as vital to its success as R&D and other efforts.

Sounds like Marketing 101 Revisited ?!

But if you ignore the hyperbole & cliches which Wind, a purveyor of pop-strategy (like Ram Charan), is very fond of, it does make sense.

http://knowledge.wharton.upenn.edu/article/1125.cfm