Tuesday, November 04, 2008

Economy: Are you waiting for things to get better?

Today's New York Times runs a story on spending on innovation in these tough times. The article quotes DEMO producer Chris Shipley,

“Our biggest challenge right now is fear,” she says. “The worst thing that a company can do right now is go into hibernation, into duck-and-cover. If you just sit on your backside and wait for things to get better, they’re not going to. They’re going to get better for somebody, but not necessarily for you.”

(Image: Mowma)


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